One model, the Value Proposition Builder for creating a value proposition states six stages to the analysis:[3]
- Market: for which market is the value proposition being created?
- Value experience or customer experience: what does the market value most? The effectiveness of the value proposition depends on gathering real customer, prospect or employee feedback.
- Offering: which products or services are being offered?
- Benefits: what are the benefits the market will derive from the product or service?
- Alternatives and differentiation: what alternative options does the market have to the product or service?
- Proof: what evidence is there to substantiate your value proposition?
