How Yelp reviewed competing LLMs for correctness, relevance and tone to develop its user-friendly AI assistant

Yelp found that when it first launched a GPT-4o-powered AI chatbot, usage rates dropped. But training it to sound like a human changed that.

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Yelp’s User-Friendly AI Assistant Development

Yelp has recently undertaken an ambitious project to enhance its user experience by developing an AI assistant. To achieve this, the company reviewed competing large language models (LLMs) to focus on three key areas: correctness, relevance, and tone.

Evaluating Competing LLMs

The evaluation process involved analyzing various LLMs with the goal of identifying which models best meet Yelp’s needs for providing accurate and relevant information to users. Correctness is vital as users rely on Yelp for trustworthy recommendations and insights.

Ensuring Relevance

Relevant information is crucial for Yelp’s AI assistant to be effective. Yelp aimed to ensure that the AI could produce responses that are not only accurate but also contextually appropriate for the queries it receives. This requires a deep understanding of user intent and the ability to generate tailored responses.

Tone and User Experience

The tone of the AI assistant plays a significant role in user engagement. Yelp recognized that the assistant’s responses need to be friendly and approachable while maintaining professionalism. The company reviewed how competing models handled conversational tone, seeking to adopt an engaging style that resonates with users.

Final Thoughts

By focusing on correctness, relevance, and tone, Yelp aims to create a user-friendly AI assistant that enhances the overall experience for its users. This thoughtful approach to developing AI capabilities reflects the company’s commitment to providing high-quality services and fostering positive interactions on its platform.
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Jan D.
Jan D.

"The only real security that a man will have in this world is a reserve of knowledge, experience, and ability."

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