Creatio’s new 8.3 Twin CRM update hits Salesforce where it hurts: ‘we don’t think of AI as an add-on…it’s just part of our app experience’

Customers can control which documents are persistent for agent grounding and manage access to ensure regulatory compliance.

Creatio’s focus on CRM and digital process automation

Creatio’s latest update, dubbed the 8.3 Twin CRM update, brings new features aimed at enhancing customer relationship management (CRM) and digital process automation capabilities. By integrating these tools seamlessly into the workflow, Creatio aims to ensure users can manage their customer interactions more effectively.

Integration of AI throughout the experience

Creatio emphasizes its commitment to incorporating artificial intelligence (AI) throughout the application experience rather than treating it as an add-on. This approach is designed to improve the usability and efficiency of CRM systems, enabling businesses to leverage AI without needing to integrate separate solutions.

Key features of the 8.3 update

The 8.3 update introduces several essential features that make it easier for organizations to handle various aspects of their operations. This includes enhanced analytics, improved process automation, and better user experience. These tools are intended to be intuitive and seamlessly integrated, allowing users to adopt new functionalities without a steep learning curve.

Creatio’s vision for the future

By continually innovating and focusing on the essential needs of its users, Creatio envisions a future where CRM and process automation are unbound from traditional structures. The company is committed to providing tools that not only meet existing demands but also expand the possibilities of what organizations can achieve with their customer interactions.

Jan D.
Jan D.

"The only real security that a man will have in this world is a reserve of knowledge, experience, and ability."

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